Market and Technology Prioritization
Setting direction. Yankee Group is adept at helping clients realize the true potential of market opportunities they face across different product lines, customer segments, geographic reach and more.
Real world example: Yankee Group assisted a nationwide communications service provider in developing an enterprise mobility product road map for 2009 and 2010, based on the detailed purchasing behaviors, technology priorities and mobility requirements of small and midsize businesses in the U.S. The project scope also included insights into the market potential and competitive landscape for our client's product and service offerings. As part of the process, Yankee Group also outlined the provider's large business market opportunities in various solution areas, including vertical/sector differences and mobile worker "toolkits." In the end, we identified 18 fertile products/solutions opportunities in eight broader categories, providing our client with a clear path to market.
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