Consumer and Enterprise Surveys

Survey iconWhen opinions and behaviors change, we know it. Yankee Group surveys deliver insights into the attitudes, preferences and behaviors of consumers, employees and IT decision-makers in the U.S. and Europe.

US Consumer Attitude and Behavior Survey probes what consumers think and how they spend their time and money on mobility-related services, digital media and applications. Our quarterly survey probes more than 12,000 U.S. consumers every year. Download a PDF of the Consumer Survey Data Sheet.

US Enterprise Mobility Survey examines what mobile employees and organizations think and how they spend their time and money on connectivity-related services, digital media and applications. The survey reaches nearly 7,000 workers and IT decision-makers (ITDMs) in the U.S., with updates delivered quarterly. Download a PDF of the Enterprise Survey Data Sheet.


FastView Surveys deliver a snapshot of individual hot markets, encompassing buyer behavior, customer satisfaction, purchase plans, feature preferences and barriers to adoption. They include: Mobile Devices, Mobile Applications, Cloud Computing, Broadband and Wireless Video and Service Provider Satisfaction. Learn more about our FastView surveys here.

Download FREE Survey Data Snapshots From Our U.S. Consumer and Enterprise Surveys

European Mobile User Study arms mobile industry players with the market insights they need to make better product, pricing and market segmentation decisions. The study gathers feedback from a total of 5,000 consumers and 2,250 employees and IT decision-makers in France, Germany, Italy, Spain and the U.K. Download a PDF of the European Mobile User Study Data Sheet.

Download a FREE Survey Data Snapshot From Our European Mobile User Study

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