Mobile Money Strategies

MAMF iconYankee Group forecasts unprecedented growth in mobile transactions worldwide, with the total value increasing from $162 billion in 2010 to $984 billion in 2014. This represents an enormous opportunity to capture consumer hearts, minds and wallets, yet many companies find themselves behind the curve in adoption of mobile technologies and unsure about what implementation, marketing and monetization strategies are best.

Yankee Group's Mobile Money Strategies service provides a powerful combination of actionable research, data and insights to help retail banks, payment networks, mobile operators, Trusted Service Managers (TSMs), mobile device manufacturers and software vendors drive revenue growth from mobile banking, mobile payments and mobile commerce.

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